Services

Our consulting services include, but are not limited to, the following:

Market and Customer Research

Effective marketing research consists of much more than intercept surveys. It takes knowledgeable, experienced people who are familiar with your industry and the challenges you face every day. It takes attention to detail and a commitment to finding actionable results.
The Bradley Research Group has a broad spectrum of industry experience dealing with both quantitative and qualitative marketing issues. We go beyond the expected by developing customized research methods based on your needs. Our enhanced analytical techniques and research designs are well suited to the dynamics of a changing marketplace and new service opportunities. We are the source for all of your research needs.

Economic and Real Estate Research

Private and public sector firms require expert evaluation of both investment opportunities and efficient utilization of resources. It is imperative to reduce your risk by gaining a better understanding of your potential customers, the potential demand for your product or service, and your cost structure. Conversely, it is imperative to understand the market cannibalization effects of a competitor’s entry into the market. Bradley Research can solve your economic-related problems by defining a research method and strategy to meet your needs.

Travel and Tourism Research

Bradley Research conducts independent travel and tourism research and analysis for both the private and public sectors. Our expertise spans a wide variety of projects, including airport location efficiency analysis, passenger opinion analysis, meeting and convention center facilities analysis, and economic impact analysis.

Marketing Research Services

Consumer Satisfaction/Loyalty Measurement - In today’s competitive business environment, it is vital to enhance customer loyalty in order to increase market share. Thus, it is imperative that a company thoroughly understands its customer, especially the level of satisfaction with its product as compared to its competitors. Our satisfaction surveys consist of conducting primary research to measure your consumer’s level of satisfaction with your company’s product or service attributes. The analysis includes measuring and statistically comparing your consumer’s level of importance about a product or service attribute with your performance on that attribute to determine whether you are performing below, equal to, or above expectations. The attribute performance rating scores are compared on a longitudinal basis and several product/service composite indices are created for categorical comparison. A customer loyalty index is also developed, and trends are monitored closely. Thus, all aggregate attitude shifts are immediately identified and acted upon. Additionally, we create quadrant charts and perform gap analysis to help you prioritize responsive action to enhance customer loyalty. Quadrant charts graphically display importance vs. satisfaction ratings for each attribute, while gap analysis measures the differences in performance and importance ratings.

Employee Satisfaction Measurement - Across the spectrum of performance measures, the employee opinion survey offers management the most extensive and penetrating feedback on employee commitment, motivation, and needs. Survey findings indicate how well management is supporting and developing the organization’s greatest asset, its human resources and the intellectual capital they possess. Employee opinions provide management with insight on which to build a strategic plan for positive employee relations--a plan that can directly benefit the bottom line with higher quality customer service, reduced waste, lower absenteeism, and greater teamwork. The results of the survey reveal organizational strengths and, more importantly, areas for development. Additionally, the survey enables you to identify factors that affect productivity and quality of work and gives your employees the chance to participate in the development of a more effective organization. Our employee surveys examine the vitality, cohesion, and effectiveness of the organization at three levels: the organization, the work group, and the individual.

Focus Groups - When you are having a difficult time defining the problem, exploratory research is a must. Dr. Bradley will conduct focus groups with consumers or employees to refine the definition of the problem or to probe more deeply about specific issues of importance. Due to his extensive focus group experience, Dr. Bradley will also present underlying themes in the groups and their implications, along with strategic alternatives based on the outcomes.

Image and Positioning Analysis - Consists of measuring your consumer’s perception of various product or service attributes against those of your competition and graphically depicting the relationships on a perceptual map.

Market Share and Penetration Analysis - Consists of quantitatively measuring market share and penetration levels between various segments within a given competitive market.

Market Segmentation Analysis - Consists of identifying various sectors within a market with different wants, needs, and buying characteristics.

Media Research - It is important for a company to know when and where to advertise and when to focus marketing dollars on other areas. Advertising research consists of determining consumer awareness and recall ability of a specific advertisement, your product, or your company and what medium is most effective for your needs.

Needs Assessment - It is imperative that you understand what exactly your customers need, want and expect, as well as internal restraints to meeting these expectations. Bradley Research highlights current origins of dissatisfaction and identifies cultural, knowledge and process barriers to being a consumer-focused organization.

Profiling - Consists of reviewing secondary research and conducting primary research to determine the demographic and psychographic characteristics of your consumer.

Public Opinion/Political Polling - Consists of conducting primary research with the purpose of statistically measuring the public’s opinion and/or perception about selected issues.

Economic and Real Estate Research

Feasibility Assessment - A comprehensive analysis of market potential, development costs, debt structure, and return on investment to determine the economic viability of a potential project. Notably, Dr. Bradley has conducted several feasibility studies for gaming companies around the country.

Economic Impact Analysis - A comprehensive analysis of the total monetary impact of a business, potential project, or special event in an area.

Econometric Forecasting - Consists of combining economic theory with mathematical and statistical tools to forecast either global business conditions or a focused objective such as product sales.

Market Demand Analysis - A comprehensive analysis utilizing either historical or primary data to determine the market attractiveness and overall demand of a product or service.

Demographic Analysis - Consists of assessing the various demographic characteristics of expected patrons of a potential entity and correlating those characteristics with the propensity to consume the expected product or service in order to help determine whether the project is feasible.

Strategy Development - Every company must formulate a strategy for success. Bradley Research will perform a complete business audit, assist the client in writing a comprehensive business plan, and suggest methods for immediate implementation and periodic evaluation.

Travel and Tourism Research

Visitor Market Profiles (both domestic and international) - A complete assessment of your visitors within a specified time frame. The profile includes identification and analysis of demographic and psychographic characteristics, value proposition, activity and spending habits, real and perceived gaps, and the aggregate monetary impact of tourism on the area.

Demographic Analysis - Consists of assessing the various demographic characteristics of your visitors and identifying both existing and potential market segments.

Economic Impact Analysis - A comprehensive analysis of the total monetary impact of tourism on the area.

Visitor Activity Modeling - A comprehensive analysis of visitor activity and spending habits in the area.